Product details

Founded in 2013, Blue Tokai Coffee (Blue Tokai) was an India based specialty coffee brand. The core values of Blue Tokai included 'quality, design, transparency and approachability about the product'. It began by selling roasted coffee beans online and then started opening physical cafés where people could indulge themselves in a cup of specialty coffee. The brand's purpose was to cater to the niche of coffee lovers in India and delight their taste buds with different types of coffee. Blue Tokai was neither a super-premium brand nor was it in the mass market segment. Its competitors in the market included big names like Nescafe, Bru, and Amul, and popular café chains like Starbucks, Barista, and Cafe Coffee Day. Blue Tokai was also the victim of COVID-19 pandemic. However, despite odds, Blue Tokai had reported a revenue of INR740 million for the year ended March 31st 2022. As part of its expansion spree, Blue Tokai planned to expand its footprint to 130 outlets in the country by the end of March 31st 2024, and open nearly 60 more outlets by 2028 after crossing 130 outlets. Would Blue Tokai's domestic expansion spree pay off in the days ahead?