Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 10 pages
Data source: Published sources
Abstract
Elon Musk (Musk) after acquiring X (formerly Twitter) desired to transform the platform into a super app. As a step towards the same in August 2023, X launched its 'X Hiring (Beta)' feature for verified organisations. With this new service, organisations could now use the site to post job openings and reach out to candidates. While companies on X had always communicated and engaged with their followers, this allowed them to diversify their recruitment strategies. The platform X interestingly, with the addition of the employment component competed with LinkedIn, the world's largest professional network. With this, Musk began his efforts to establish himself as a viable challenger to LinkedIn. Although LinkedIn was the most popular job-hunting platform, it might face fierce competition from X, considering its large user base. Would this new feature of X displace LinkedIn from the numero uno position in professional networking and become a LinkedIn killer eventually?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2023.Geographical setting
Region:
World/global
Country:
United States
Featured companies
X (Formerly Twitter)
Type:
Privately held
Industry:
Social media
LinkedIn
Employees:
10000+
Industry:
Social media
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 5 pages
Data source: Published sources
About
Abstract
Elon Musk (Musk) after acquiring X (formerly Twitter) desired to transform the platform into a super app. As a step towards the same in August 2023, X launched its 'X Hiring (Beta)' feature for verified organisations. With this new service, organisations could now use the site to post job openings and reach out to candidates. While companies on X had always communicated and engaged with their followers, this allowed them to diversify their recruitment strategies. The platform X interestingly, with the addition of the employment component competed with LinkedIn, the world's largest professional network. With this, Musk began his efforts to establish himself as a viable challenger to LinkedIn. Although LinkedIn was the most popular job-hunting platform, it might face fierce competition from X, considering its large user base. Would this new feature of X displace LinkedIn from the numero uno position in professional networking and become a LinkedIn killer eventually?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2023.Geographical setting
Region:
World/global
Country:
United States
Featured companies
X (Formerly Twitter)
Type:
Privately held
Industry:
Social media
LinkedIn
Employees:
10000+
Industry:
Social media
Related
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 5 pages
Data source: Published sources