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Case
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Reference no. 824-0005-1
Subject category: Entrepreneurship
Authors: Seán O'Reilly (UCD c/o Smurfit Graduate Business School); Michael Metzger (UCD c/o Smurfit Graduate Business School); Ziqi Liu (UCD c/o Smurfit Graduate Business School)
Originally published in: 2024
Version: 7-Jan-2024
Length: 13 pages
Data source: Published sources
Topics: Entrepreneurial finance; Valuation; Financial analysis; Growth; SME
Tags: UN Sustainable Development Goals (UN SDGs): Goal 3: Good health and well-being
Share a link: https://casecent.re/p/196143
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Abstract

Flyefit entered a crowded health and fitness market over 10 years ago and witnessed exceptional growth. The weight of the pandemic saw many of their competitors go out of business, but Flyefit continued this growth and are seeking out their next move. This is an updated version of Flyefit Group Limited - Continuous Growth and Expansion Proposal and can be used as a standalone item.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2019 - 2023.

Geographical setting

Region:
Europe
Country:
Ireland
Locations:
Dublin;Cork

Featured company

Flyefit Group Limited
Employees:
51-200
Turnover:
EUR 23,000,000
Type:
Privately held
Industry:
Health and fitness
Other keywords:
Gym; Health and Fitness; SME
Teaching note
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Reference no. 824-0005-8
Subject category: Entrepreneurship
Authors: Seán O'Reilly (UCD c/o Smurfit Graduate Business School); Michael Metzger (UCD c/o Smurfit Graduate Business School); Ziqi Liu (UCD c/o Smurfit Graduate Business School)
Originally published in: 2024
Version: 7-Jan-2024
Length: 10 pages
Data source: Published sources
View full details
Case
-
Reference no. 120-0008-1
Subject category: Finance, Accounting and Control
Authors: Seán O'Reilly (Technological University Dublin)
Originally published in: 2020
Version: 3-Jan-2020
Length: 13 pages
Data source: Generalised experience
Topics: Expansion / growth strategy; Entrepeneurial finance; Entrepreneurship; Valuation; Financing; Forecasting; Net Present Value (NPV); Franchising; Ratio analysis; Cash flow analysis; Strategic risks
View full details

About

Abstract

Flyefit entered a crowded health and fitness market over 10 years ago and witnessed exceptional growth. The weight of the pandemic saw many of their competitors go out of business, but Flyefit continued this growth and are seeking out their next move. This is an updated version of Flyefit Group Limited - Continuous Growth and Expansion Proposal and can be used as a standalone item.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2019 - 2023.

Geographical setting

Region:
Europe
Country:
Ireland
Locations:
Dublin;Cork

Featured company

Flyefit Group Limited
Employees:
51-200
Turnover:
EUR 23,000,000
Type:
Privately held
Industry:
Health and fitness
Other keywords:
Gym; Health and Fitness; SME

Related

Teaching note
-
Reference no. 824-0005-8
Subject category: Entrepreneurship
Authors: Seán O'Reilly (UCD c/o Smurfit Graduate Business School); Michael Metzger (UCD c/o Smurfit Graduate Business School); Ziqi Liu (UCD c/o Smurfit Graduate Business School)
Originally published in: 2024
Version: 7-Jan-2024
Length: 10 pages
Data source: Published sources
View full details
Case
-
Reference no. 120-0008-1
Subject category: Finance, Accounting and Control
Authors: Seán O'Reilly (Technological University Dublin)
Originally published in: 2020
Version: 3-Jan-2020
Length: 13 pages
Data source: Generalised experience
Topics: Expansion / growth strategy; Entrepeneurial finance; Entrepreneurship; Valuation; Financing; Forecasting; Net Present Value (NPV); Franchising; Ratio analysis; Cash flow analysis; Strategic risks
View full details