Product details

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Subject category: Entrepreneurship
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 2022
Length: 19 pages

Abstract

In September 2017, Fernando Impuesto, Commercial and Technical Services Director at Madrid-based natural gas infrastructure company Enagás, was offered the opportunity to transform the company's pilot intrapreneurship initiative into a robust corporate entrepreneurship program to support the company's new 'decarbonization' strategy. Within two weeks, he needed to make a proposal about how to structure the program and focus his efforts in the first year, with the ultimate goal of generating a new portfolio worth EUR1 billion in five to ten years. Stepping into Impuesto's shoes, students will make recommendations for effectively addressing key corporate entrepreneurship tensions, including: tight vs loose control; internally focused vs externally focused initiatives; and old versus new ownership and governance models and relationships.

Geographical setting

Region:
Europe
Country:
Spain

About

Abstract

In September 2017, Fernando Impuesto, Commercial and Technical Services Director at Madrid-based natural gas infrastructure company Enagás, was offered the opportunity to transform the company's pilot intrapreneurship initiative into a robust corporate entrepreneurship program to support the company's new 'decarbonization' strategy. Within two weeks, he needed to make a proposal about how to structure the program and focus his efforts in the first year, with the ultimate goal of generating a new portfolio worth EUR1 billion in five to ten years. Stepping into Impuesto's shoes, students will make recommendations for effectively addressing key corporate entrepreneurship tensions, including: tight vs loose control; internally focused vs externally focused initiatives; and old versus new ownership and governance models and relationships.

Settings

Geographical setting

Region:
Europe
Country:
Spain

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