Subject category:
Entrepreneurship
Published by:
NACRA - North American Case Research Association
Length: 19 pages
Share a link:
https://casecent.re/p/196152
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Abstract
In September 2017, Fernando Impuesto, Commercial and Technical Services Director at Madrid-based natural gas infrastructure company Enagás, was offered the opportunity to transform the company's pilot intrapreneurship initiative into a robust corporate entrepreneurship program to support the company's new 'decarbonization' strategy. Within two weeks, he needed to make a proposal about how to structure the program and focus his efforts in the first year, with the ultimate goal of generating a new portfolio worth EUR1 billion in five to ten years. Stepping into Impuesto's shoes, students will make recommendations for effectively addressing key corporate entrepreneurship tensions, including: tight vs loose control; internally focused vs externally focused initiatives; and old versus new ownership and governance models and relationships.
Geographical setting
Region:
Europe
Country:
Spain
About
Abstract
In September 2017, Fernando Impuesto, Commercial and Technical Services Director at Madrid-based natural gas infrastructure company Enagás, was offered the opportunity to transform the company's pilot intrapreneurship initiative into a robust corporate entrepreneurship program to support the company's new 'decarbonization' strategy. Within two weeks, he needed to make a proposal about how to structure the program and focus his efforts in the first year, with the ultimate goal of generating a new portfolio worth EUR1 billion in five to ten years. Stepping into Impuesto's shoes, students will make recommendations for effectively addressing key corporate entrepreneurship tensions, including: tight vs loose control; internally focused vs externally focused initiatives; and old versus new ownership and governance models and relationships.
Settings
Geographical setting
Region:
Europe
Country:
Spain