Published by:
MIT Sloan School of Management
Length: 5 pages
Topics:
Strategy
Share a link:
https://casecent.re/p/196169
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Abstract
Historically, customer engagement and product fulfillment occurred in the same place - a traditional retail store. But today, retailers are beginning to explore how they can create opportunities for customers to engage with products in native environments. A related approach is to use nontraditional spaces for inventory storage, potentially speeding fulfillment. While it's still early days, retailers should proactively consider these strategies' potential risks and opportunities.
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Abstract
Historically, customer engagement and product fulfillment occurred in the same place - a traditional retail store. But today, retailers are beginning to explore how they can create opportunities for customers to engage with products in native environments. A related approach is to use nontraditional spaces for inventory storage, potentially speeding fulfillment. While it's still early days, retailers should proactively consider these strategies' potential risks and opportunities.