Product details

This is a French version. The case study presents how a Product Launch Plan is concretely implemented downstream of the marketing approach: how to ensure that stores receive the products they need, depending on (i) forecast sales, (ii) the release of old references, (iii) delivery times depending on the country, (iv) factory production capacity, and of course, (v) greenhouse gas emission issues. Students are asked to Launch a new full automatic coffee machine in five different countries, White having to deal with nurmerous constraints. The exercise is carried out using a specific Excel file which models all the modalities detailed above.