Product details

In 2021, Tata Consumer Products Limited (TCPL), a consumer products company of Tata Group, developed an independent and integrated supply chain by collaborating with Blue Yonder, a famous digital supply chain transformation and omni-channel commerce solution provider based in the US. Accenture, an international professional services company, implemented the partnership in this move. The supply chain's digital transformation aimed at helping TCPL to improve end-to-end visibility across the value chain to meet the rising consumer demands. Through digital supply chain management, TCPL could improve its service levels, lower logistics costs and emissions, enhance delivery responses and put decision-making power at the frontline of the sales organization. However, the geo-political crisis due to the Russia-Ukraine war and subsequent challenges led to persistent inflation, adversely affecting the demand across categories. Moreover, the digital supply chain was exposed to the potential risks of cyber-attacks and data breaches. Last but not least, a huge amount of capital expenditure was needed to upgrade a digital supply chain for TCPL. Against this background, would TCPL overcome this crisis phase by implementing a digital supply chain? What could be the underlying issues and challenges?