Subject category:
Strategy and General Management
Published in:
2024
Length: 19 pages
Data source: Published sources
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Abstract
Headquartered in Tangerang Selatan, Indonesia, PT Hero Supermarket Tbk (Hero Group) operated supermarkets, hypermarkets, and minimarkets in Indonesia. The company was founded by Muhammad Saleh Kurnia in 1971 and conducted its business through Food and Non-food business segments. Hero Group operated four business units: Hero Supermarkets, Giant, Guardian, and IKEA. Over the years, the company established extensive business networks and launched various innovative products to fulfill the dynamic consumption patterns of its customers across Indonesia. But in 2020, countries across the globe faced the COVID-19 pandemic, and Indonesia was not an exception. Hero Group was severely impacted due to the pandemic restrictions levied by the Government and faced operational challenges due to disruptions in the global supply chain and store closures. In May 2021, Hero Group reviewed all its business lines and announced to focus on the IKEA, Guardian, and Hero Supermarket Tbk and retire its hypermarket brand, Giant. With this decision in place, Hero Group looked to adapt to changing market dynamics and customer trends in the Indonesian retail market. Amidst this scenario, the analysts wondered whether the strategic initiatives undertaken by Hero Group would help the company stay relevant in the Indonesian retail market.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2021-2022.Geographical setting
Region:
Asia
Country:
Indonesia
Featured company
PT Hero Supermarket Tbk
Type:
Public company
Industry:
Retail chain
Subject category:
Strategy and General Management
Published in:
2024
Length: 19 pages
Data source: Published sources
About
Abstract
Headquartered in Tangerang Selatan, Indonesia, PT Hero Supermarket Tbk (Hero Group) operated supermarkets, hypermarkets, and minimarkets in Indonesia. The company was founded by Muhammad Saleh Kurnia in 1971 and conducted its business through Food and Non-food business segments. Hero Group operated four business units: Hero Supermarkets, Giant, Guardian, and IKEA. Over the years, the company established extensive business networks and launched various innovative products to fulfill the dynamic consumption patterns of its customers across Indonesia. But in 2020, countries across the globe faced the COVID-19 pandemic, and Indonesia was not an exception. Hero Group was severely impacted due to the pandemic restrictions levied by the Government and faced operational challenges due to disruptions in the global supply chain and store closures. In May 2021, Hero Group reviewed all its business lines and announced to focus on the IKEA, Guardian, and Hero Supermarket Tbk and retire its hypermarket brand, Giant. With this decision in place, Hero Group looked to adapt to changing market dynamics and customer trends in the Indonesian retail market. Amidst this scenario, the analysts wondered whether the strategic initiatives undertaken by Hero Group would help the company stay relevant in the Indonesian retail market.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2021-2022.Geographical setting
Region:
Asia
Country:
Indonesia
Featured company
PT Hero Supermarket Tbk
Type:
Public company
Industry:
Retail chain
Related
Subject category:
Strategy and General Management
Published in:
2024
Length: 19 pages
Data source: Published sources