Product details

Westside is one of the largest departmental stores in India which was established and operated under the parent company, Trent Limited. It was founded in 1998 as a retail chain under the Tata Group. Westside contributes almost 85% of Trent's revenue and is considered the largest and fastest-growing retail chain in India. Westside departmental stores cater to all age groups and constitutes different departments in the store for men's, women's, kids', accessories, perfumes, footwear, cosmetics, etc. One of the possible challenges was that Westside does not allow any international brands in their store, such as H&M and Zara. Apart from that, Westside sells products/brands which are quite similar in terms of their design and pricing. Due to this, the brands within the store compete with each other and further make the merchandise more repetitive. Westside's management team had to develop a market growth and expansion plan by considering the challenges and opportunities in the current scenario. However, before that, the Westside management team had to essentially evaluate the retail management framework.