Product details

This is part of a case series. Infosys, the global consulting and IT services company based in India, began creating digital solutions in partnership with the Association of Tennis Professionals (ATP) in 2015. Within eight years it became the digital innovation partner for four major sporting organizations and events in tennis, with the Infosys Tennis Platform team supporting the ATP Tour, the Australian Open, Roland-Garros, and the digital transformation of the International Tennis Hall of Fame. In 2023, looking for ways to extend further into the world of sport, questions arose for the marketing and sponsorships teams: What was next for Infosys' tennis partnerships? Was tennis still the best platform to showcase its capabilities? Could its tennis platform be replicated in other sports? How could they continue to show value to internal management from an innovation perspective? How could Infosys establish itself as the preferred provider for its clients' digital transformation strategies? This case comes with extra teaching materials for educators (link in 'Extra information' section).