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Case
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Reference no. 9-823-028
Subject category: Entrepreneurship
Authors: Lynda M Applegate (Harvard Business School); Michael Norris (Harvard Business School); Alexis Lefort (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2024
Version: 13 January 2024
Length: 31 pages
Data source: Published sources
Topics: Developing countries; Entrepreneurship; Growth strategy; Start-ups; Strategy
Share a link: https://casecent.re/p/196216
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Abstract

Kovi, a car rental start-up located in Sao Paulo, Brazil, provides affordable access to rental cars for rideshare drivers. The case examines the origins of the company, provides background on the auto and rideshare industries in Brazil, and follows the CEO, Adhemar Milani Neto, as he evaluates options for growing the company.
Locations:
Brazil; Mexico
Industry:
Automotive industry
Size:
Start-up
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Abstract

Kovi, a car rental start-up located in Sao Paulo, Brazil, provides affordable access to rental cars for rideshare drivers. The case examines the origins of the company, provides background on the auto and rideshare industries in Brazil, and follows the CEO, Adhemar Milani Neto, as he evaluates options for growing the company.

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Locations:
Brazil; Mexico
Industry:
Automotive industry
Size:
Start-up

Related

Sorry, this product has no related items.