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Subject category: Entrepreneurship
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 2022

Abstract

This is a teaching case study regarding the decision to enter entrepreneurship as a career choice. The case is set in the years 2018-2021, during which the case protagonist Alexandra Schneller faced the decision of becoming an entrepreneur or not. Coming from a working-class background, her career vision did not originally entail entrepreneurship. After business school, Schneller had entered various corporate roles, including finance management and a dual study model in a large German corporate. At the same time, she was an eager participant in well-being workshops and yoga classes and was becoming increasingly interested in pursuing a career in such an area full-time. She increasingly noticed that founding her own business would be something she would feel passionate about and began to investigate if her personality would suit an entrepreneurial career. The case ends with the decision that is to be discussed in classes, if Schneller should start her own business offering an online platform for workshops or if she should continue her corporate career or explore other options.

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Abstract

This is a teaching case study regarding the decision to enter entrepreneurship as a career choice. The case is set in the years 2018-2021, during which the case protagonist Alexandra Schneller faced the decision of becoming an entrepreneur or not. Coming from a working-class background, her career vision did not originally entail entrepreneurship. After business school, Schneller had entered various corporate roles, including finance management and a dual study model in a large German corporate. At the same time, she was an eager participant in well-being workshops and yoga classes and was becoming increasingly interested in pursuing a career in such an area full-time. She increasingly noticed that founding her own business would be something she would feel passionate about and began to investigate if her personality would suit an entrepreneurial career. The case ends with the decision that is to be discussed in classes, if Schneller should start her own business offering an online platform for workshops or if she should continue her corporate career or explore other options.

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