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Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business. In 'The Heart of Business', Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. Part one, chapters 1-3, offers a far more inspiring and positive alternative to the traditional notion of work. Chapter 2 discusses the idea that people can choose how they view work; rather than viewing it as a chore or a burden, we can view work positively and as part of meaning in our lives. It also discusses how people find purpose, and potential pitfalls that can come up while exploring your purpose. Determining how purpose fits with work can help to shift people's view of work in their lives. Visit TheHeartofBusiness.org to learn more. Proceeds from the sales of The Heart of Business will be donated to the Best Buy Teen Tech Centers. This chapter is excerpted from 'The Heart of Business: Leadership Principles for the Next Era of Capitalism’.