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The case focuses on the retailing giant Wal-Mart and its experience in Germany. The case explains in detail the reasons for Wal-Mart''s decision to go global in the early 1990s, and its decision to enter the European market through Germany - the most difficult market in Europe. The case discusses the problems faced by the company in Germany due to its lack of understanding of the German retailing and regulatory environment. The case discusses in detail the various problems faced by Wal-Mart in Germany - entry strategy problems, problems in the operational environment, regulatory problems and cultural problems. The case is structured to enable students to: (1) understand the nature and structure of German retailing industry including its size, scope, spread and unique characteristics; (2) highlight the implications of entry through acquisition in an overseas market; (3) gain insight into the impact of competition, culture and unique environment factors on the performance of a firm in international markets; and (4) understand the influence of regulatory bodies on the success of a company in international markets. The case is intended for MBA/PGDBM level students as part of the strategy and general management curriculum.