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The case examines the strategies adopted by the US electronics company, Motorola, in China. It focuses on Motorola''s initiatives in the Chinese market to establish itself as a major brand. The case provides detailed information on the four-point strategy adopted by Motorola in China and the results of the same. The case throws light on the increasing competition in the Chinese mobile handset market and the reasons for Motorola changing its strategy. The case also deals with the impact of SARS on the market and the future prospects of Motorola in China. The case provides detailed information on the Chinese mobile handset market. The case is structured to enable students to: (1) understand the reasons behind the company''s decision to enter China and make a significant commitment; (2) examine the entry strategies adopted by the company across various product portfolios; (3) study the strategies adopted by the company to establish itself, penetrate the market and gain a substantial share; (4) explore the rationale behind seeking to become a local company in China; and (5) examine the challenges lying ahead of the company. The case is aimed at MBA/PGDBA students, and is intended to be part of the strategy and general management curriculum.