Simplyk: From Volunteering to Fundraising for NPOs: Part B - Business Model II: Fundraising for NPOs

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Supplement

Reference no. HEC361

Subject category: Production and Operations Management

Authors: Nolwen Desiré (HEC Montréal); Natalia Aguilar-Delgado (HEC Montréal); Marlei Pozzebon (HEC Montréal)

Published by: HEC Montreal Centre for Case Studies

Originally published in: 2023

Version: December 2023

Length: 6 pages

Data source: Published sources

Topics: Social and global issues

Share a link: https://casecent.re/p/196281

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Abstract

Supplement to the A case. This two-part case examines the major challenges faced by Simplyk, a start-up with a social mission related to volunteering and the non-profit ecosystem. Part A provides an overview of the context in which this social innovation was created, describing the business model and methodology developed by the organization to facilitate volunteering. Part B describes the transformation of Simplyk's business model into an innovative fundraising platform and some of the difficulties encountered.