Subject category:
Marketing
Published in:
2024
Length: 5 pages
Data source: Published sources
Topics:
Marketing; Communications; Public relations (PR); Sponsorship; Arts; Reputation; Energy; Stakeholder; Ethics
Abstract
Greg Johnson, the Director of the Dovecliff Gallery, confronts a critical and complex managerial challenge - securing long-term financial sustainability for the gallery while safeguarding its ethical positioning. The proposition of sponsorship from LBV Energy, a petroleum company intensifies this multifaceted issue. The case is made even more intriguing by the different perspectives of the key players, including Jane Goldsmith (Marketing Manager), Peter Watson (Finance Director), and Clara Smith (external PR agency representative). Each character injects their unique perspective, pulling from their specific domain of expertise, adding complexity to the managerial problem that Greg Johnson faces.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.About
Abstract
Greg Johnson, the Director of the Dovecliff Gallery, confronts a critical and complex managerial challenge - securing long-term financial sustainability for the gallery while safeguarding its ethical positioning. The proposition of sponsorship from LBV Energy, a petroleum company intensifies this multifaceted issue. The case is made even more intriguing by the different perspectives of the key players, including Jane Goldsmith (Marketing Manager), Peter Watson (Finance Director), and Clara Smith (external PR agency representative). Each character injects their unique perspective, pulling from their specific domain of expertise, adding complexity to the managerial problem that Greg Johnson faces.