Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 21 pages
Data source: Published sources
Topics:
Harley-Davidson in China; Harley-Davidson Motor Company; Harley Owners Group (HOG); Just-in-time; Displacement models; Richard Teerlink; Jeffrey L Bleustein; Buell motorcycle; Piracy; Harley-Davidson in Japan; Harley-Davidson in Taiwan; Trade barriers; Chongqing; Zongshen motorcycle; Price wars
Abstract
The Harley-Davidson Motor Company (H-D) completed one hundred years in 2003. In August 2003, H-D held a 46% share of the North American heavyweight bike market. 2002 was H-D''s 18th consecutive year of growth in Japan. It outclassed every other heavyweight bike maker in Japan for the third consecutive occasion in 2002. However, the company did not sell its legendary bikes in China. In August 2003, the company didn''t have a single authorised dealer in China. H-D''s roadblocks in China included, amongst other things, the company''s concerns about piracy in China, Beijing''s restrictions on motorcycle use and the preferences of China''s bikers for low displacement bikes. A structured assignment ''304-013-4'' is available to accompany this case.
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 14 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 16 pages
Data source: Published sources
Topics:
Harley-Davidson in China; Harley-Davidson Motor Company; Harley Owners Group (HOG); Just-in-time; Displacement models; Richard Teerlink; Jeffrey L Bleustein; Buell motorcycle; Piracy; Harley-Davidson in Japan; Harley-Davidson in Taiwan; Trade barriers; Chongqing; Zongshen motorcycle; Price wars
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Abstract
The Harley-Davidson Motor Company (H-D) completed one hundred years in 2003. In August 2003, H-D held a 46% share of the North American heavyweight bike market. 2002 was H-D''s 18th consecutive year of growth in Japan. It outclassed every other heavyweight bike maker in Japan for the third consecutive occasion in 2002. However, the company did not sell its legendary bikes in China. In August 2003, the company didn''t have a single authorised dealer in China. H-D''s roadblocks in China included, amongst other things, the company''s concerns about piracy in China, Beijing''s restrictions on motorcycle use and the preferences of China''s bikers for low displacement bikes. A structured assignment ''304-013-4'' is available to accompany this case.
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Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 14 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 16 pages
Data source: Published sources
Topics:
Harley-Davidson in China; Harley-Davidson Motor Company; Harley Owners Group (HOG); Just-in-time; Displacement models; Richard Teerlink; Jeffrey L Bleustein; Buell motorcycle; Piracy; Harley-Davidson in Japan; Harley-Davidson in Taiwan; Trade barriers; Chongqing; Zongshen motorcycle; Price wars