Product details

In 2002, Nokia, the world''s No 1 mobile phone maker, troubled with falling mobile phone sales and increasing competition, was looking for new growth opportunities. The company known for innovation in mobile phones ventured into the lucrative but highly competitive mobile gaming industry with the launch of N-Gage, a mobile phone-gaming device. After spending millions on the development and promotion of N-Gage, Nokia found itself competing with giants like Sony, Nintendo and Microsoft. The case gives details of how mobile phones have emerged as a popular medium for playing games. Nokia''s efforts in establishing itself in the gaming market through N-Gage and the challenges ahead for it are also provided. A structured assignment ''304-016-4'' is available to accompany this case.