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Shein, the fast-fashion Giant was founded by Chris Xu, a Chinese entrepreneur in 2012. Since its inception, the brand had grown rapidly, registering explosive growth in the US. Over the years, Shein had rapidly expanded its operations in international markets like Australia, New Zealand and Latin America. Shein was aggressively forging ahead with its merger and acquisition trajectory to expand its global footprint and to diversify its revenue streams. As of 2023, Shein had acquired a majority stake in Missguided, a UK based fast fashion brand founded by Nitin Passi in 2009. This collaboration was different from the 2022 acquisition of Forever21 by Shein which had boosted its presence in the US market. Would the deal with Missguided boost Shein's presence in the UK market and further deepen its global reach?