Product details

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Abstract

Nvidia was a leading provider of graphics processor and AI solutions. Nvidia, which was started as a gaming company, later transformed into an AI company providing graphic cards that enhanced the computational power of computers. The company's AI journey began in 2006, when it added Compute Unified Device Architecture (CUDA) to its graphics processing units (GPUs). Nvidia's GPUs were used in a wide range of AI applications such as self-driving cars, facial recognition and natural language processing. In 2023, Nvidia became the world's most valuable chip maker and achieved USD1 trillion in market capitalisation. The success of the company could be attributed to its high-performance GPU cards that were used in gaming, crypto mining, and particularly AI applications. With the rising competition among tech giants in AI, would Nvidia's AI dominance last forever?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2024.

Geographical setting

Region:
Americas
Country:
United States

About

Abstract

Nvidia was a leading provider of graphics processor and AI solutions. Nvidia, which was started as a gaming company, later transformed into an AI company providing graphic cards that enhanced the computational power of computers. The company's AI journey began in 2006, when it added Compute Unified Device Architecture (CUDA) to its graphics processing units (GPUs). Nvidia's GPUs were used in a wide range of AI applications such as self-driving cars, facial recognition and natural language processing. In 2023, Nvidia became the world's most valuable chip maker and achieved USD1 trillion in market capitalisation. The success of the company could be attributed to its high-performance GPU cards that were used in gaming, crypto mining, and particularly AI applications. With the rising competition among tech giants in AI, would Nvidia's AI dominance last forever?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2024.

Geographical setting

Region:
Americas
Country:
United States

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