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Abstract

The rise of AI-generated humanoids in South Korea, propelled by technological innovation and applications in diverse sectors, including K-pop and broadcasting, reflected the nation's transformative leap in embracing automation. Pulse9's groundbreaking introduction of Zaein exemplified the harmonious coexistence of virtual humans with their human counterparts, challenging societal norms and contributing to the entertainment industry. South Korea's proactive approach to AI raised questions about the socio-economic impact and challenges posed by rapid automation. Advocates of AI argued that historical evidence indicated that technology could create more jobs than it displaced. While the benefits and risks of AI-driven changes in the workforce were debated, South Korea stood at a crossroads, navigating the delicate balance between technological advancement and potential societal adversities. AI experts urged caution, prompting nations to explore regulatory measures for this powerful yet precarious innovation. Would lifelike AI in South Korea drive positive changes or lead to prolonged job stagnation, amplifying socioeconomic gaps?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2024.

Geographical setting

Region:
Asia
Country:
South Korea

About

Abstract

The rise of AI-generated humanoids in South Korea, propelled by technological innovation and applications in diverse sectors, including K-pop and broadcasting, reflected the nation's transformative leap in embracing automation. Pulse9's groundbreaking introduction of Zaein exemplified the harmonious coexistence of virtual humans with their human counterparts, challenging societal norms and contributing to the entertainment industry. South Korea's proactive approach to AI raised questions about the socio-economic impact and challenges posed by rapid automation. Advocates of AI argued that historical evidence indicated that technology could create more jobs than it displaced. While the benefits and risks of AI-driven changes in the workforce were debated, South Korea stood at a crossroads, navigating the delicate balance between technological advancement and potential societal adversities. AI experts urged caution, prompting nations to explore regulatory measures for this powerful yet precarious innovation. Would lifelike AI in South Korea drive positive changes or lead to prolonged job stagnation, amplifying socioeconomic gaps?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2024.

Geographical setting

Region:
Asia
Country:
South Korea

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