Frank Cornelissen: The Great Sulfite Debate (B)

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Supplement

Reference no. 9-724-398

Subject category: Strategy and General Management

Authors: Tiona Zuzul (Harvard Business School); Susan Pinckney (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 2024

Version: 31 January 2024

Revision date: 15-Mar-2024

Length: 6 pages

Data source: Published sources

Topics: Budgets and budgeting; Business expansion; Business goals; Career transitions; Change management; Communication strategy; Company reputation; Crisis management; Decision making; Earnings forecasting; Family businesses; Financial strategy; Global strategy; Globalization; Growth strategy

Share a link: https://casecent.re/p/196386

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Abstract

Supplement to the A case. In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world's leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenants of the natural wine community or breaking with his public beliefs to save that year's wines.

Locations:

Europe; Italy

Industries:

Food and beverage sector; Goods, trade, and consumer services

Size:

< 50 million; Start-up

Other setting(s):

2000-2018