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Compact case
Case
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Reference no. SCG-603
Subject category: Entrepreneurship
Authors: Steven Mednick (USC Marshall School of Business, University of Southern California); Benjamin Rostoker (USC Marshall School of Business, University of Southern California)
Published by: USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Originally published in: 2024
Version: January 26, 2024
Length: 5 pages
Data source: Generalised experience
Topics: Entrepreneurial legal issues; Contracts; Intellectual property; Copyright and trademark enforcement; Corporate misconduct; Labor laws; Legal liability; Litigation and lawsuits; Business Law; Business structures
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Abstract

Roger is an ambitious entrepreneur capitalizing on advances in AI to revolutionize the marketing industry. Roger and his co-founders manage to make many legal mistakes throughout the lifecycle of the startup: from failing to incorporate or otherwise organize the company, avoiding professional legal advice, mismanaging intellectual property, and instigating founder disputes over ownership. The case provides students with a chance to identify some of the more common legal mistakes and be better informed when they launch their own venture.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Time period

The events covered by this case took place in 2023.

Geographical setting

Region:
Americas
Country:
United States
Location:
California

Featured company

RGT Bot
Employees:
2-10
Type:
Privately held
Industry:
Information technology
Teaching note
-
Reference no. SCG-903
Subject category: Entrepreneurship
Authors: Steven Mednick (USC Marshall School of Business, University of Southern California); Benjamin Rostoker (USC Marshall School of Business, University of Southern California)
Published by: USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Originally published in: 2024
Version: January 26, 2024
Length: 10 pages
Data source: Generalised experience
View full details

About

Abstract

Roger is an ambitious entrepreneur capitalizing on advances in AI to revolutionize the marketing industry. Roger and his co-founders manage to make many legal mistakes throughout the lifecycle of the startup: from failing to incorporate or otherwise organize the company, avoiding professional legal advice, mismanaging intellectual property, and instigating founder disputes over ownership. The case provides students with a chance to identify some of the more common legal mistakes and be better informed when they launch their own venture.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Time period

The events covered by this case took place in 2023.

Geographical setting

Region:
Americas
Country:
United States
Location:
California

Featured company

RGT Bot
Employees:
2-10
Type:
Privately held
Industry:
Information technology

Related

Teaching note
-
Reference no. SCG-903
Subject category: Entrepreneurship
Authors: Steven Mednick (USC Marshall School of Business, University of Southern California); Benjamin Rostoker (USC Marshall School of Business, University of Southern California)
Published by: USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Originally published in: 2024
Version: January 26, 2024
Length: 10 pages
Data source: Generalised experience
View full details