Product details

Madame Lemy, founded by makeup artist-turned-entrepreneur Holly Eve, launched an organic powder deodorant within the luxury consumer goods sector. The brand's transition from farmers markets to e-Commerce allowed for greater prospects for scalability as more consumers emphasized 'clean beauty' in the wake of the COVID pandemic. Meanwhile, Eve found herself struggling with the overlooked mental health challenges sometimes faced by entrepreneurs. Moving forward, Eve must assess the company's strengths and weaknesses while developing a strategic plan for expansion - even as she prioritizes her own personal recovery.