Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 11 pages
Data source: Published sources
Topics:
Semiconductor industry; Infineon turnaround; IMPACT programme; ACT programme; Ulrich Schumacher; Agenda 5-to-1 programme; Siemens semiconductor; Joint ventures and mergers; Dynamic random access memory industry; Entrepreneurship; Wafer technology; Micron; Restructuring; Personal computer industry
Share a link:
https://casecent.re/p/19642
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Infineon Technologies AG was one of the top 10 semiconductor companies in the world. In the late 1990s, the global semiconductor industry was in recession. Further, the downturn in the global PC business in early 2000 led to a drastic fall in the Dynamic Random Access Memory (DRAM) prices. Infineon, one of the leading DRAM manufacturers was compelled to sell chips at prices below the cost of production. This resulted in huge losses for the company. Ulrich Schumacher, the CEO, took certain measures to regain the profitability of the company. This case helps to understand issues such as Infineon''s strategy of surviving the economic recession and an ailing semiconductor industry. The case addresses the problems faced by the DRAM industry and Schumacher''s role in the revival of Infineon.
About
Abstract
Infineon Technologies AG was one of the top 10 semiconductor companies in the world. In the late 1990s, the global semiconductor industry was in recession. Further, the downturn in the global PC business in early 2000 led to a drastic fall in the Dynamic Random Access Memory (DRAM) prices. Infineon, one of the leading DRAM manufacturers was compelled to sell chips at prices below the cost of production. This resulted in huge losses for the company. Ulrich Schumacher, the CEO, took certain measures to regain the profitability of the company. This case helps to understand issues such as Infineon''s strategy of surviving the economic recession and an ailing semiconductor industry. The case addresses the problems faced by the DRAM industry and Schumacher''s role in the revival of Infineon.