Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2024-01-29
Length: 12 pages
Data source: Field research
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https://casecent.re/p/196421
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Abstract
29Blinco, a Perth, Australia-based marketing consultancy, found early success by specializing in the energy transition sector, supporting resource and engineering companies working toward de-carbonizing industrial practices and enabling a clean energy future. Two years after its inception, annual revenues had grown fast, but 29Blinco had also become a victim of its own success: the business model and principles that differentiated its brand promise seemed to be holding it back from meeting growing demand for its services. The founders and directors at 29Blinco faced critical decisions about whether to compromise on their business model and principles. Could they service more clients and work without undermining what they had built and what they stood for?
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Location:
Size:
Small
Other setting(s):
2023
About
Abstract
29Blinco, a Perth, Australia-based marketing consultancy, found early success by specializing in the energy transition sector, supporting resource and engineering companies working toward de-carbonizing industrial practices and enabling a clean energy future. Two years after its inception, annual revenues had grown fast, but 29Blinco had also become a victim of its own success: the business model and principles that differentiated its brand promise seemed to be holding it back from meeting growing demand for its services. The founders and directors at 29Blinco faced critical decisions about whether to compromise on their business model and principles. Could they service more clients and work without undermining what they had built and what they stood for?
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Settings
Location:
Size:
Small
Other setting(s):
2023