Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 11 pages
Data source: Published sources
Topics:
Sony; Ericsson; Sony Ericsson; History of Sony; History of Ericsson; Sony Ericsson joint venture; Sony Ericsson's losses; Global mobile market; Sony Ericsson T68i; 3G technology; Low priced handsets; Sony Ericsson's restructuring; Profits of Sony Ericsson; Business performance of Sony Ericsson; Global imaging phone market
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Abstract
Sony's electronics division which accounted for the major share of Sony's overall revenue was making losses during the last three years (from 2004). This was due to a decrease in revenues in the audio, video and the semiconductor products of the company. Sony faced challenges from companies across different product categories like Apple's iPod and also from Sharp and Samsung in the LCD (liquid crystal display) TV segment. Moreover, in August 2006, Dell announced a massive recall of Sony's batteries fitted in its laptop computers. In a turnaround strategy, Sir Howard Stringer, the CEO of the company, closed the money-losing divisions and undertook diversification strategies through technological innovations. The case gives an insight into Sony's history and the challenges that it faced from its major competitors. It also discusses the strategic initiatives taken by Sir Howard Stringer in order to turn the company around.
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 14 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 19 pages
Data source: Published sources
Topics:
Sony; Ericsson; Sony Ericsson; History of Sony; History of Ericsson; Sony Ericsson joint venture; Sony Ericsson's losses; Global mobile market; Sony Ericsson T68i; 3G technology; Low priced handsets; Sony Ericsson's restructuring; Profits of Sony Ericsson; Business performance of Sony Ericsson; Global imaging phone market
About
Abstract
Sony's electronics division which accounted for the major share of Sony's overall revenue was making losses during the last three years (from 2004). This was due to a decrease in revenues in the audio, video and the semiconductor products of the company. Sony faced challenges from companies across different product categories like Apple's iPod and also from Sharp and Samsung in the LCD (liquid crystal display) TV segment. Moreover, in August 2006, Dell announced a massive recall of Sony's batteries fitted in its laptop computers. In a turnaround strategy, Sir Howard Stringer, the CEO of the company, closed the money-losing divisions and undertook diversification strategies through technological innovations. The case gives an insight into Sony's history and the challenges that it faced from its major competitors. It also discusses the strategic initiatives taken by Sir Howard Stringer in order to turn the company around.
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Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 14 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 19 pages
Data source: Published sources
Topics:
Sony; Ericsson; Sony Ericsson; History of Sony; History of Ericsson; Sony Ericsson joint venture; Sony Ericsson's losses; Global mobile market; Sony Ericsson T68i; 3G technology; Low priced handsets; Sony Ericsson's restructuring; Profits of Sony Ericsson; Business performance of Sony Ericsson; Global imaging phone market