Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2024-01-17
Length: 14 pages
Data source: Published sources
Topics:
ASML; Semiconductor technology; Geopolitical implications; Export restrictions; Global business; Strategic management; International relations; Technology exports; Chip manufacturing; Global balance of power; Political decisions; Business strategy; Government policy; Market participation; Global economy
Abstract
ASML Holding NV (ASML) was a leading technology company headquartered in the Netherlands that specialized in the design and production of advanced semiconductor manufacturing equipment. It had a global presence, with operations in Asia, Europe, and North America. Its unique chip manufacturing technology was essential for the development of technology products from military equipment and laundry machines to the smartphones in peoples' pockets. ASML produced complex and consequential products that were the foundations of the modern economy. Because of this, ASML played a significant role in global geopolitics and found itself in the middle of the West's increasing efforts to control exports of semiconductor technology to China. In December 2022, a couple of months after the US government unilaterally restricted exports of chip technology to China, ASML faced a strategic crossroads: should it maximize company profits and ignore Western policy by engaging China, or should it weigh the pitfalls of ignoring the West's political decision to block China from essential technology and disengage from its business with the People's Republic of China?
Teaching and learning
This item is suitable for postgraduate and executive education courses.About
Abstract
ASML Holding NV (ASML) was a leading technology company headquartered in the Netherlands that specialized in the design and production of advanced semiconductor manufacturing equipment. It had a global presence, with operations in Asia, Europe, and North America. Its unique chip manufacturing technology was essential for the development of technology products from military equipment and laundry machines to the smartphones in peoples' pockets. ASML produced complex and consequential products that were the foundations of the modern economy. Because of this, ASML played a significant role in global geopolitics and found itself in the middle of the West's increasing efforts to control exports of semiconductor technology to China. In December 2022, a couple of months after the US government unilaterally restricted exports of chip technology to China, ASML faced a strategic crossroads: should it maximize company profits and ignore Western policy by engaging China, or should it weigh the pitfalls of ignoring the West's political decision to block China from essential technology and disengage from its business with the People's Republic of China?