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Case
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Reference no. W34561
Subject category: Strategy and General Management
Authors: Sanjeev Ganguly (Rajagiri Business School (RBS)); Sandeep Puri (Asian Institute of Management); Supraja Reddy (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-01-23
Length: 14 pages
Data source: Field research
Topics: Strategy, branding, innovation; General management; Marketing
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Abstract

Biryani by Kilo (BBK) is a Gurugram (Near New Delhi, India) based Quick Service Restaurant founded by Koushik Roy and Vishal Jindal in 2015. The company specializes in serving authentic Indian dishes. They offer both dine in and delivery options and have multiple locations in India. They are known for using high quality ingredients and traditional cooking methods to create delicious biryani dishes. They brought many innovations to their offering. Now they wanted to create a McDonald's for Indian food but were in a dilemma about how to proceed. How could they eventually build a national brand and then expand it globally?

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.
Location:
India
Industry:
Accommodation & food services
Size:
Medium
Other setting(s):
2023
Teaching note
-
Reference no. W34562
Subject category: Strategy and General Management
Authors: Sanjeev Ganguly (Rajagiri Business School (RBS)); Sandeep Puri (Asian Institute of Management); Supraja Reddy (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-01-23
Length: 15 pages
Data source: Field research
View full details

About

Abstract

Biryani by Kilo (BBK) is a Gurugram (Near New Delhi, India) based Quick Service Restaurant founded by Koushik Roy and Vishal Jindal in 2015. The company specializes in serving authentic Indian dishes. They offer both dine in and delivery options and have multiple locations in India. They are known for using high quality ingredients and traditional cooking methods to create delicious biryani dishes. They brought many innovations to their offering. Now they wanted to create a McDonald's for Indian food but were in a dilemma about how to proceed. How could they eventually build a national brand and then expand it globally?

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Location:
India
Industry:
Accommodation & food services
Size:
Medium
Other setting(s):
2023

Related

Teaching note
-
Reference no. W34562
Subject category: Strategy and General Management
Authors: Sanjeev Ganguly (Rajagiri Business School (RBS)); Sandeep Puri (Asian Institute of Management); Supraja Reddy (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-01-23
Length: 15 pages
Data source: Field research
View full details