Product details

Established in 2008, the Kolkata-based WoW! Momo Foods Private Ltd (WoW! Momo), an indigenous Quick Service Restaurant (QSR) Chain, carved out a niche selling food items, especially Momos and championing local flavours. Besides the flagship brand WoW! Momo, the company also owned two other brands - WoW! China (2019) and WoW! Chicken (2022). As of February 2023, WoW! Momo sold 0.6 million Momos per day produced in seven kitchens across the country and reported over INR4 billion in revenues in FY23 compared to INR2.22 billion in FY22. Starting as a single outlet in 2008, WoW! Momo expanded its footprint to over 500 outlets in over 25 cities in India as of 2023. WoW! Momo aspired to master the art of scaling the business to become India's first homegrown QSR and to take the Indian snacking experience to many more Indian cities as well as to other countries. The leadership of WoW! Momo was confident of finding a good partner to venture outside India (just like how the multinational food brands had established their presence in India), besides coming out with an IPO by 2026, riding on Momo-Fication.