Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 11 pages
Data source: Published sources
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Abstract
Showfields was co-founded by an Israeli-born entrepreneur Tal Nathanel in 2019, with the aim to reinvent the retail experience. Through its innovative retail concept, Showfields enabled consumers to interact mostly with D2C brands, building an engaging and more immersive experience. Showfields opened its first store in Manhattan's NoHo neighborhood in 2019. The retail space was positioned as 'the most interesting store in the world' and it went on to open stores in Brooklyn, Miami, Los Angeles, and Washington, DC. Showfields, with its plug-and-play model housed several brands including Boll & Branch, a mattress company, Cityrow, a fitness company, and Quip, a toothbrush company. Despite its innovative and unique business model, the multi-brand retailer had filed for Chapter 11 bankruptcy after it faced challenges and continued decline in sales. Against this backdrop, it remained to be seen if Showfields had taken the right decision. What were the factors that led to the company's downfall?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2024.Geographical setting
Region:
World/global
Featured company
Showfields
Employees:
11-50
Type:
Privately held
Industry:
Retail
About
Abstract
Showfields was co-founded by an Israeli-born entrepreneur Tal Nathanel in 2019, with the aim to reinvent the retail experience. Through its innovative retail concept, Showfields enabled consumers to interact mostly with D2C brands, building an engaging and more immersive experience. Showfields opened its first store in Manhattan's NoHo neighborhood in 2019. The retail space was positioned as 'the most interesting store in the world' and it went on to open stores in Brooklyn, Miami, Los Angeles, and Washington, DC. Showfields, with its plug-and-play model housed several brands including Boll & Branch, a mattress company, Cityrow, a fitness company, and Quip, a toothbrush company. Despite its innovative and unique business model, the multi-brand retailer had filed for Chapter 11 bankruptcy after it faced challenges and continued decline in sales. Against this backdrop, it remained to be seen if Showfields had taken the right decision. What were the factors that led to the company's downfall?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2024.Geographical setting
Region:
World/global
Featured company
Showfields
Employees:
11-50
Type:
Privately held
Industry:
Retail