Product details

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Abstract

Showfields was co-founded by an Israeli-born entrepreneur Tal Nathanel in 2019, with the aim to reinvent the retail experience. Through its innovative retail concept, Showfields enabled consumers to interact mostly with D2C brands, building an engaging and more immersive experience. Showfields opened its first store in Manhattan's NoHo neighborhood in 2019. The retail space was positioned as 'the most interesting store in the world' and it went on to open stores in Brooklyn, Miami, Los Angeles, and Washington, DC. Showfields, with its plug-and-play model housed several brands including Boll & Branch, a mattress company, Cityrow, a fitness company, and Quip, a toothbrush company. Despite its innovative and unique business model, the multi-brand retailer had filed for Chapter 11 bankruptcy after it faced challenges and continued decline in sales. Against this backdrop, it remained to be seen if Showfields had taken the right decision. What were the factors that led to the company's downfall?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2024.

Geographical setting

Region:
World/global

Featured company

Showfields
Employees:
11-50
Type:
Privately held
Industry:
Retail

About

Abstract

Showfields was co-founded by an Israeli-born entrepreneur Tal Nathanel in 2019, with the aim to reinvent the retail experience. Through its innovative retail concept, Showfields enabled consumers to interact mostly with D2C brands, building an engaging and more immersive experience. Showfields opened its first store in Manhattan's NoHo neighborhood in 2019. The retail space was positioned as 'the most interesting store in the world' and it went on to open stores in Brooklyn, Miami, Los Angeles, and Washington, DC. Showfields, with its plug-and-play model housed several brands including Boll & Branch, a mattress company, Cityrow, a fitness company, and Quip, a toothbrush company. Despite its innovative and unique business model, the multi-brand retailer had filed for Chapter 11 bankruptcy after it faced challenges and continued decline in sales. Against this backdrop, it remained to be seen if Showfields had taken the right decision. What were the factors that led to the company's downfall?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2024.

Geographical setting

Region:
World/global

Featured company

Showfields
Employees:
11-50
Type:
Privately held
Industry:
Retail

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