Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Ivey Publishing
Version: 2024-01-17
Length: 8 pages
Data source: Field research
Topics:
Wind mobile; Brice Scheschuk; Organizational culture; Telecommunications; Leadership development; HR strategy; Cultural interventions; Entrepreneurship; Strategy formulation; Strategy implementation; Human flourishing; Fifth industrial revolution; Career development; Career resilience; Responsible leadership
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https://casecent.re/p/196526
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Abstract
Brice Scheschuk, chief executive officer of WIND Mobile, embarks on a transformative journey to revitalize the company's organizational culture. This case provides a lens into the challenges and opportunities inherent in building a workplace culture in a fast-paced telecommunications market. Scheschuk employs a strategy that places significant focus on the field employees, who are often overlooked in corporate strategies. Students will gain insights into the nuanced art of leading change, leveraging HR as a strategic asset, and measuring the effectiveness of cultural interventions. This case employees qualitative and quantitative data and is an exemplar for those aiming to integrate HR strategy with organizational effectiveness.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Location:
Industry:
Size:
Large
Other setting(s):
2011
About
Abstract
Brice Scheschuk, chief executive officer of WIND Mobile, embarks on a transformative journey to revitalize the company's organizational culture. This case provides a lens into the challenges and opportunities inherent in building a workplace culture in a fast-paced telecommunications market. Scheschuk employs a strategy that places significant focus on the field employees, who are often overlooked in corporate strategies. Students will gain insights into the nuanced art of leading change, leveraging HR as a strategic asset, and measuring the effectiveness of cultural interventions. This case employees qualitative and quantitative data and is an exemplar for those aiming to integrate HR strategy with organizational effectiveness.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Settings
Location:
Industry:
Size:
Large
Other setting(s):
2011