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Case
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Reference no. W34534
Subject category: Marketing
Authors: Fabrizio Di Muro (Faculty of Business and Economics, University of Winnipeg)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-01-08
Length: 11 pages
Data source: Published sources
Topics: External forces; Luck; Labor shortage; Food delivery; Turnaround; COVID; Robotics; Marketing
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Abstract

The iconic American fast-food chain Checkers Drive-In Restaurants Inc. (Checkers & Rally's), headquartered in Tampa, Florida, found early success through its streamlined layout and operations. Nevertheless, it had financially struggled prior to the COVID-19 pandemic, impelling it to reflect on its existing strengths and to take strategic steps amid the pandemic to make an impressive recovery. In 2023, armed with newfound confidence from its previous successes, the company confronted the challenge of understaffing in the nation's fast-food industry. How could Checkers & Rally's CEO address the labour shortage? Could robotics and automation give the company an edge?

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.
Location:
United States
Industry:
Accommodation & food services
Size:
Large
Other setting(s):
2023
Teaching note
-
Reference no. W34535
Subject category: Marketing
Authors: Fabrizio Di Muro (Faculty of Business and Economics, University of Winnipeg)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-01-08
Length: 12 pages
Data source: Published sources
View full details

About

Abstract

The iconic American fast-food chain Checkers Drive-In Restaurants Inc. (Checkers & Rally's), headquartered in Tampa, Florida, found early success through its streamlined layout and operations. Nevertheless, it had financially struggled prior to the COVID-19 pandemic, impelling it to reflect on its existing strengths and to take strategic steps amid the pandemic to make an impressive recovery. In 2023, armed with newfound confidence from its previous successes, the company confronted the challenge of understaffing in the nation's fast-food industry. How could Checkers & Rally's CEO address the labour shortage? Could robotics and automation give the company an edge?

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Location:
United States
Industry:
Accommodation & food services
Size:
Large
Other setting(s):
2023

Related

Teaching note
-
Reference no. W34535
Subject category: Marketing
Authors: Fabrizio Di Muro (Faculty of Business and Economics, University of Winnipeg)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-01-08
Length: 12 pages
Data source: Published sources
View full details