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Case
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Reference no. W29966
Subject category: Strategy and General Management
Authors: Stephen Sapp (Ivey Business School, Western University); Abbas Khambati (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-01-08
Length: 17 pages
Data source: Published sources
Topics: Risk management; General management
Share a link: https://casecent.re/p/196556
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Abstract

Reeling from the economic effects of closures wrought by the coronavirus pandemic, the Walt Disney Company (Disney) was at a pivotal junction. Even though COVID-19 case counts were rising in Florida, the state government had announced numerous reopening measures and guidelines for theme parks and resorts, indicating the state's desire for businesses to start returning to 'normal.' On May 21, 2020, the Universal Orlando Resort-one of Disney's major competitors in theme parks-announced that it would be following the guidelines and reopening on June 5, 2020. Consequently, Disney had to decide when and if to reopen its Walt Disney World Resort, also based in Orlando, despite rising case counts.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.
Location:
United States
Industry:
Arts, entertainment, sports and recreation
Size:
Large
Other setting(s):
2020
Teaching note
-
Reference no. W29967
Subject category: Strategy and General Management
Authors: Abbas Khambati (Ivey Business School, Western University); Stephen Sapp (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-01-08
Length: 17 pages
Data source: Published sources
View full details

About

Abstract

Reeling from the economic effects of closures wrought by the coronavirus pandemic, the Walt Disney Company (Disney) was at a pivotal junction. Even though COVID-19 case counts were rising in Florida, the state government had announced numerous reopening measures and guidelines for theme parks and resorts, indicating the state's desire for businesses to start returning to 'normal.' On May 21, 2020, the Universal Orlando Resort-one of Disney's major competitors in theme parks-announced that it would be following the guidelines and reopening on June 5, 2020. Consequently, Disney had to decide when and if to reopen its Walt Disney World Resort, also based in Orlando, despite rising case counts.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Location:
United States
Industry:
Arts, entertainment, sports and recreation
Size:
Large
Other setting(s):
2020

Related

Teaching note
-
Reference no. W29967
Subject category: Strategy and General Management
Authors: Abbas Khambati (Ivey Business School, Western University); Stephen Sapp (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-01-08
Length: 17 pages
Data source: Published sources
View full details