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This is a Simplified Chinese version. The mission of Fairphone, an Amsterdam, Netherlands-based social enterprise company, was to design, produce, and sell smartphones that had a more positive impact on the environment and society. Fairphone was rated as the most sustainable smartphone in 2021 and was considered as a champion for the circular economy in the smartphone industry. Since 2018, Fairphone had been headed by Eva Gouwens. Under Gouwens's leadership, Fairphone had more than doubled sales between 2018 and 2019. Sales were an important measure of impact for Fairphone and a driver for much of its strategy. In 2021, Fairphone announced a distribution agreement with Vodafone Group plc, the launch of a new flagship phone, and expanded recycling services. Fairphone now wanted to consider how to rapidly scale its impact in 2022 and beyond, and determine how it could increase sales. Should it consider new markets or new offerings? Or should Gouwens shift Fairphone's focus from sales to some other strategic goal?