Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 23 pages
Data source: Published sources
Topics:
National Dairy Development Board (NDDB); Operation flood; Anand model; Kheda/Kaira district; Varghese Kurien, Amrita Patel; Bombay milk scheme; Kaira District Co-operative Milk Producers Union; State Dairy Federation; Village Dairy Co-operative Society; Indian Dairy Corporation; National Co-operative Dairy Federation of India; National milk grid; European Economic Community; Mother Dairy Fruit and Vegetable Ltd; Gujarat Co-operative Milk Marketing Federation
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Abstract
The case examines the modern dairy development efforts undertaken in India, which helped the country emerge as the world''s largest milk producer by the end of the 20th century. It describes in detail the Anand model of dairy co-operatives and examines the rationale for establishment of the National Dairy Development Board (NDDB). It then talks about the initiatives taken by NDDB as part of its ''Operation Flood,'' programme. The achievements of the ''Operation Flood'' programme are analysed and the other initiatives taken by NDDB to build on the programme''s success are discussed. Finally, the case discusses the future of the co-operative movement in India in the light of the widening rift between GCMMF (which owns the Amul brand), and NDDB. It also throws light on the changing face of dairy co-operatives due to the regulatory changes and increasing competition due to the entry of leading FMCG (fast moving consumer goods) companies (Nestle, Britannia and HLL) into the dairy market. The case is designed to help students to: (1) understand the nature of the dairy industry in India and the need for modernising dairy development in the country; (2) understand the need for dairy co-operatives and the benefits that these provide to the milk producers; (3) have an insight into the working of a dairy co-operative; (4) appreciate the Anand model and study the reasons behind its success; (5) understand the implications of internal and external factors on the prospects of dairy development in India; (6) study the ''Operation Flood'' programme and appreciate the idea of turning a threat into an opportunity; (7) appreciate the success of ''Operation Flood'' and study the various socio-economic benefits that accrued from implementing this programme; (8) understand the role of milk-producer ownership, professional management and committed top management in the success/failure of dairy co-operatives; and (9) understand the changing face of dairy co-operatives in India in the early 21st century. The case is intended for MBA/PGDBM level students as part of the strategy and general management curriculum. The teaching note does not contain an analysis of the case.
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 4 pages
About
Abstract
The case examines the modern dairy development efforts undertaken in India, which helped the country emerge as the world''s largest milk producer by the end of the 20th century. It describes in detail the Anand model of dairy co-operatives and examines the rationale for establishment of the National Dairy Development Board (NDDB). It then talks about the initiatives taken by NDDB as part of its ''Operation Flood,'' programme. The achievements of the ''Operation Flood'' programme are analysed and the other initiatives taken by NDDB to build on the programme''s success are discussed. Finally, the case discusses the future of the co-operative movement in India in the light of the widening rift between GCMMF (which owns the Amul brand), and NDDB. It also throws light on the changing face of dairy co-operatives due to the regulatory changes and increasing competition due to the entry of leading FMCG (fast moving consumer goods) companies (Nestle, Britannia and HLL) into the dairy market. The case is designed to help students to: (1) understand the nature of the dairy industry in India and the need for modernising dairy development in the country; (2) understand the need for dairy co-operatives and the benefits that these provide to the milk producers; (3) have an insight into the working of a dairy co-operative; (4) appreciate the Anand model and study the reasons behind its success; (5) understand the implications of internal and external factors on the prospects of dairy development in India; (6) study the ''Operation Flood'' programme and appreciate the idea of turning a threat into an opportunity; (7) appreciate the success of ''Operation Flood'' and study the various socio-economic benefits that accrued from implementing this programme; (8) understand the role of milk-producer ownership, professional management and committed top management in the success/failure of dairy co-operatives; and (9) understand the changing face of dairy co-operatives in India in the early 21st century. The case is intended for MBA/PGDBM level students as part of the strategy and general management curriculum. The teaching note does not contain an analysis of the case.
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Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 4 pages