Product details

Bata India Limited is a part of the Bata shoe organization, and it is the largest footwear retailer and the leader in the footwear industry in India. The company is engaged in the business of manufacturing and trading footwear as well as accessories through its retail and wholesale network. Bata has its presence in more than 70 countries, establishing 5000 retail stores worldwide. With the ever-growing digitalization in the country, Bata has been expanding its retail network through online retailing. Bata has been selling its products through its website and partner websites such as Amazon, Flipkart, Jabong, Myntra, Tata Cliq, etc. With the post-pandemic scenario in place, there has been a decline in sales in the footwear industry as a whole. To emerge from this and increase its sales, Bata has tried to focus more on its online and offline platforms. Bata has attempted to stay a market leader in the footwear industry by using technology, innovations and online retailing. This case would guide us to understand the dynamics of the footwear retail industry and would further help us understand the format management and promotional strategy of Bata India.