Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 19 pages
Data source: Published sources
Topics:
Deutsche Telekom turnaround; Liberalisation of the telecom industry; 6+6 point cost cutting programme; T-Systems; T-Com; T-Mobile; T-Online; Public switched telephone network; Kreditanstalt fur wiederaufbau; 3G mobile networks; T-Nova Deutsche Telekom innovationsgesellschaft; Growth strategy; Deregulation of the telecom market; European telecom industry; Regulatory Authority for Telecommunications and Posts
Share a link:
https://casecent.re/p/19671
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
German telecom major and one of the largest integrated telecommunications service providers in the word, Deutsche Telekom faced falling revenues in its core businesses consequent to the liberalisation of the telecom market in Europe, circa late 1990s and early 2000s. It faced an unenviable task of being a regulated player in an inflexible labour market and a highly competitive environment. In 1999, it restructured its board and reorganised itself into four divisions, T- Mobile, T-Systems, T-Com and T-Online. The case helps to discuss the various strategic initiatives that were taken at Deutsche Telekom to make a turnaround and addresses the challenges that lie ahead for the company in the competitive telecom market.
About
Abstract
German telecom major and one of the largest integrated telecommunications service providers in the word, Deutsche Telekom faced falling revenues in its core businesses consequent to the liberalisation of the telecom market in Europe, circa late 1990s and early 2000s. It faced an unenviable task of being a regulated player in an inflexible labour market and a highly competitive environment. In 1999, it restructured its board and reorganised itself into four divisions, T- Mobile, T-Systems, T-Com and T-Online. The case helps to discuss the various strategic initiatives that were taken at Deutsche Telekom to make a turnaround and addresses the challenges that lie ahead for the company in the competitive telecom market.