Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 5 pages
Data source: Published sources
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https://casecent.re/p/19674
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Abstract
Motorola was once a dominant force in the communication equipment market seems more like a laggard than a leader. The company blew up some golden opportunities when it misread consumer tastes, alienated telecom companies and faltered in bringing new products to the market at the right time. Troubles escalated for the company in recent years and it lost its leadership in the handset business to Finland-based Nokia. Christopher Galvin, the grandson of Motorola''s founder Paul V Galvin was criticised for his hands-off approach and not taking timely action to put the company back on track. The company''s constant struggle led to the resignation of Chris Galvin in late 2003. Edward J Zander, former President of Sun Microsystems replaced Chris Galvin amidst investors'' expectation to regain the company''s past glory. The case details how Motorola lost its way by committing mistakes that proved to be lost opportunities to firmly establish itself as a leader in communication equipment market worldwide.
Location:
Other setting(s):
2003
About
Abstract
Motorola was once a dominant force in the communication equipment market seems more like a laggard than a leader. The company blew up some golden opportunities when it misread consumer tastes, alienated telecom companies and faltered in bringing new products to the market at the right time. Troubles escalated for the company in recent years and it lost its leadership in the handset business to Finland-based Nokia. Christopher Galvin, the grandson of Motorola''s founder Paul V Galvin was criticised for his hands-off approach and not taking timely action to put the company back on track. The company''s constant struggle led to the resignation of Chris Galvin in late 2003. Edward J Zander, former President of Sun Microsystems replaced Chris Galvin amidst investors'' expectation to regain the company''s past glory. The case details how Motorola lost its way by committing mistakes that proved to be lost opportunities to firmly establish itself as a leader in communication equipment market worldwide.
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Location:
Other setting(s):
2003