Product details

Medkart Pharmacy is a leading generic medicine store chain that assists patients in obtaining low-cost and high-quality generic substitutes from the best pharmaceutical companies that adhere to international quality standards. The company has more generic drug molecules (1,500 ) than any other generic medical store in Gujarat. Medkart operates a health care e-Commerce platform and a trusted chain of medical stores that provides genuine generic medications. The company's platform provides quality pharmaceuticals to its customer base at a reasonable price, allowing customers to obtain medications at affordable prices. Medkart wishes to ensure that everyone is fully aware of and understands generic medicines in India and has the ability to exercise their choice of company to avail medicines. Since Medkart provides high-quality medications to its customer base at competitive pricing, customers can get medications at low costs. With the rising health care costs, a rise in the desire for affordable health care, and government initiatives to encourage the use of generic pharmaceuticals, the retail market for generic drugs has seen rapid growth in India over the past years. India is the third-largest producer of pharmaceuticals globally in terms of volume and the fourteenth-largest producer in terms of value. The goal of Medkart is to increase awareness of generic medicines and give clients access to high-quality generics while helping them save money. The non-acceptance and unawareness of generic medicines amongst the age group 40 impose a greater challenge on the company. This case would guide students to understand the challenges in generic medicine in India in the context of Medkart to get an insight into the competitive business environment of generic medicine retail.