Subject category:
Marketing
Published by:
Heller Social Impact Case Collection, Brandeis University Press
Length: 14 pages
Data source: Generalised experience
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Abstract
This case presents the branding challenge for Junior Achievement (JA) Worldwide, a very large and impactful social impact organization with limiting brand awareness. Reaching over 10 million students in over 100 countries, there is a great story to be told. The case provides students with the opportunity to lean in on a high impact branding challenge.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Geographical setting
Country:
United States
Featured company
JA Worldwide
Type:
Non-profit
Industry:
NGO
Featured protagonist
- Sean Rush (male), CEO
Subject category:
Marketing
Published by:
Heller Social Impact Case Collection, Brandeis University Press
Length: 12 pages
Data source: Generalised experience
About
Abstract
This case presents the branding challenge for Junior Achievement (JA) Worldwide, a very large and impactful social impact organization with limiting brand awareness. Reaching over 10 million students in over 100 countries, there is a great story to be told. The case provides students with the opportunity to lean in on a high impact branding challenge.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Geographical setting
Country:
United States
Featured company
JA Worldwide
Type:
Non-profit
Industry:
NGO
Featured protagonist
- Sean Rush (male), CEO
Related
Subject category:
Marketing
Published by:
Heller Social Impact Case Collection, Brandeis University Press
Length: 12 pages
Data source: Generalised experience