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Abstract

This chapter is excerpted from 'The Negotiation Edge'. This book is a two-part book that will make you a better negotiator. The first half is a negotiating tutorial complete with checklists and worksheets. It details on how to engage, prepare, select a leader, build a support team, identify roles, set communication guidelines, instruct meeting behavior, read the other side, and determine the best strategies (compete / collaborate / compromise) using a three-act negotiating structure. The second half of the book is the author's 25 best and worst negotiating experiences with his insightful lessons learned with Wal-Mart, Amazon, Target, NFL, NBA, NHL, PBS, National Geographic, BBC, Netflix, Warner Bros, Disney, Universal, Fox, Paramount, Sony, Lionsgate, Tiger Woods, Oprah Winfrey, and Martha Stewart.

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Abstract

This chapter is excerpted from 'The Negotiation Edge'. This book is a two-part book that will make you a better negotiator. The first half is a negotiating tutorial complete with checklists and worksheets. It details on how to engage, prepare, select a leader, build a support team, identify roles, set communication guidelines, instruct meeting behavior, read the other side, and determine the best strategies (compete / collaborate / compromise) using a three-act negotiating structure. The second half of the book is the author's 25 best and worst negotiating experiences with his insightful lessons learned with Wal-Mart, Amazon, Target, NFL, NBA, NHL, PBS, National Geographic, BBC, Netflix, Warner Bros, Disney, Universal, Fox, Paramount, Sony, Lionsgate, Tiger Woods, Oprah Winfrey, and Martha Stewart.

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