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Case
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Reference no. W36886
Simplified Chinese language
Published by: Ivey Publishing
Originally published in: 2024
Version: 2023-08-02
Length: 11 pages
Data source: Published sources

Abstract

This is a Simplified Chinese version. In July 2021, Scarlett Johansson, the star of the Marvel Cinematic Universe (MCU) film Black Widow, sued The Walt Disney Company (Disney), the producer of the film, for breach of contract when it simultaneously released the movie in theatres and on Disney , the company's streaming platform, which resulted in a reduction of her compensation. The film saw a sharp drop in ticket sales in weeks two and three and ended its theatrical run with a much lower box-office take than many of the other MCU films. The lawsuit alleged that Disney's vertical integration into streaming had caused a conflict of interest that had adverse consequences for talent compensation. Disney's chief executive officer, Bob Chapek, was faced with the difficult decision of how to address talent compensation in light of streaming's growing popularity, as Disney competed on the quality and availability of content.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.
Location:
Size:
Large
Other setting(s):
2021

About

Abstract

This is a Simplified Chinese version. In July 2021, Scarlett Johansson, the star of the Marvel Cinematic Universe (MCU) film Black Widow, sued The Walt Disney Company (Disney), the producer of the film, for breach of contract when it simultaneously released the movie in theatres and on Disney , the company's streaming platform, which resulted in a reduction of her compensation. The film saw a sharp drop in ticket sales in weeks two and three and ended its theatrical run with a much lower box-office take than many of the other MCU films. The lawsuit alleged that Disney's vertical integration into streaming had caused a conflict of interest that had adverse consequences for talent compensation. Disney's chief executive officer, Bob Chapek, was faced with the difficult decision of how to address talent compensation in light of streaming's growing popularity, as Disney competed on the quality and availability of content.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Location:
Size:
Large
Other setting(s):
2021

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