Simplified Chinese language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2023-09-27
Length: 12 pages
Data source: Field research
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Abstract
This is a Simplified Chinese version. Inter IKEA Systems B.V. (IKEA) entered Korea at a relatively late stage of its global expansion and encountered an overwhelmingly positive customer response, which emboldened it to open several additional stores at a relatively fast pace. However, IKEA encountered much stronger headwinds after the COVID-19 pandemic hit Korea. It had to shift to online sales channels, mitigate customer dissatisfaction, face aggressive Korean competitors, accommodate a major slump in furniture demand, and address employee dissatisfaction and strong demands from its labour union. What could the company do to address these challenges and renew its success?
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2023-09-27
Length: 9 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2023-09-27
Length: 13 pages
Data source: Field research
About
Abstract
This is a Simplified Chinese version. Inter IKEA Systems B.V. (IKEA) entered Korea at a relatively late stage of its global expansion and encountered an overwhelmingly positive customer response, which emboldened it to open several additional stores at a relatively fast pace. However, IKEA encountered much stronger headwinds after the COVID-19 pandemic hit Korea. It had to shift to online sales channels, mitigate customer dissatisfaction, face aggressive Korean competitors, accommodate a major slump in furniture demand, and address employee dissatisfaction and strong demands from its labour union. What could the company do to address these challenges and renew its success?
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Settings
Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2023-09-27
Length: 9 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2023-09-27
Length: 13 pages
Data source: Field research