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The case focuses on the ASEAN Basketball League (ABL), one of Asia's major regional professional basketball competitions. Launched in 2009, the league struggled to become financially viable in its first decade, and quickly encountered many challenges including multiple leadership changes, a high team turnover rate, weak fan engagement, and poor take up of its broadcasting rights. When COVID-19 derailed its 2019-2020 season, the ABL abruptly suspended all games and never resumed competition. There was even a launch of a rival league called the East Asian Super League (EASL) during the pandemic that had detrimental ramifications for the league's fan base. Further, as a regional league, international air travel COVID-19 restrictions and quarantine requirements made it impossible to have the existing ABL competition format resume. These moves had a major impact on the future sustainability of the ABL. As the case concludes, students are put in the shoes of the ABL founder, Fernandes, who must decide from three strategic options: to re-start the league now, keep the league suspended, or make the difficult move to discontinue the league.