Product details

Bangalore Watch Company (BWC), a micro brand, based in Bengaluru, India, designed, engineered, produced, and marketed world class high-quality luxury automatic watches. The company was established in 2018, by the husband-and-wife duo of Nirupesh Joshi and Mercy Amalraj. Brand Experts have said that 'Storytelling is key in branding', especially in watchmaking. The BWC watches tell inspiring stories from India. The watches were designed around themes from cricket, Indian space exploration and aviation; more themes were on the cards. BWC sold the watches on its e-Commerce platforms. BWC as on December 31st 2023, had exported its watches to customers in 30 countries across the world. The company had planned to expand its retail footprint and triple its production in the coming years. However, going forward BWC would come across several challenges such as the increasing sales of Smartwatches, managing competition from a number of micro brands that produced and marketed luxury automatic watches and building trust for its products among customers. Amidst the tough business environment, would BWC succeed in its endeavour to expand its retail footprint and triple its production in the coming years?