Subject category:
Strategy and General Management
Published in:
2024
Length: 12 pages
Data source: Published sources
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Abstract
LYFEN is a Chinese leisure snack company that was the first of its kind to be listed on the stock exchange. While it initially enjoyed success, its share price has experienced a significant drop since its initial public offering (IPO). Additionally, the company has seen falling profits over the years, with negative net profits reported between 2018 and 2020 if government subsidies are excluded. The COVID-19 pandemic, which emerged in late 2019 and quickly spread across the globe, has had a significant impact on numerous industries, including the leisure snack industry. LYFEN is focused on digitally transforming its supply chain to overcome these difficulties. By embracing digital technologies and modernizing its operations, LYFEN was able to turn its fortunes around and return to profitability. How is LYFEN doing? What changes will take place in the future?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2022.Geographical setting
Region:
Asia
Country:
China
Location:
Mainland China
Featured company
LYFEN
Employees:
5001-10000
Turnover:
CNY 4.382 billion
Type:
Partnership
Industry:
Leisure food
About
Abstract
LYFEN is a Chinese leisure snack company that was the first of its kind to be listed on the stock exchange. While it initially enjoyed success, its share price has experienced a significant drop since its initial public offering (IPO). Additionally, the company has seen falling profits over the years, with negative net profits reported between 2018 and 2020 if government subsidies are excluded. The COVID-19 pandemic, which emerged in late 2019 and quickly spread across the globe, has had a significant impact on numerous industries, including the leisure snack industry. LYFEN is focused on digitally transforming its supply chain to overcome these difficulties. By embracing digital technologies and modernizing its operations, LYFEN was able to turn its fortunes around and return to profitability. How is LYFEN doing? What changes will take place in the future?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2022.Geographical setting
Region:
Asia
Country:
China
Location:
Mainland China
Featured company
LYFEN
Employees:
5001-10000
Turnover:
CNY 4.382 billion
Type:
Partnership
Industry:
Leisure food