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The primary reasons why purchasing fresh food products online has been challenging include the following: 1. The difficulty in determining the quality of nonstandard food products. 2. The uncertainty in guaranteeing delivery times to customers' homes. 3. Varied cooking methods and preferences across different cities in China make it challenging to meet diverse demands. However, Dingdong has ensured food quality, delivery speed, and a diverse product range through its forward warehouse model, which makes customers feel reliable. This reliability has propelled Dingdong as a 'dark horse' in the fresh e-Commerce industry, expanding to nearly 30 major cities nationwide, achieving complete network coverage in first-tier cities, and serving 25 million users. Over the past year, Dingdong has focused on strengthening its 'product prowess' through a direct supply chain from farmers and building proprietary branding. Simultaneously, Dingdong has set its sights on new opportunities within the fresh food products sector, preparing for the next phase of development. Nevertheless, Dingdong currently must confront the fiercely competitive fresh e-Commerce industry, substantial costs and expenditures, and declining demand for online fresh food products after the pandemic. Therefore, What strategies has Dingdong used to address these challenges?