Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 15 pages
Data source: Generalised experience
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Abstract
The case examines Orientation.com''s approach to developing global content capability and its market advantages and disadvantages as a result of localising its resource bases. In a post-bubble technology market in early 2000, Orientation.com faced fierce competition for capital; any funding for dot.com-based businesses was likely to occur through corporate takeovers by traditional companies. Orientation.com could only survive if it provided a strategic fit to a large corporation or added financial value based on its global content proposition. A likely suitor was Telenor Mobile, a large European telecommunications provider that was interested in exclusively accessing Orientation.com''s worldwide content and delivering it to its own customer base. Telenor Mobile had to decide whether Orientation.com''s valuation and capabilities made it suitable for acquisition.
Location:
Other setting(s):
2000
Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Version: 28 July 2003
Length: 13 pages
Data source: Generalised experience
Simplified Chinese language
Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 16 pages
Data source: Generalised experience
About
Abstract
The case examines Orientation.com''s approach to developing global content capability and its market advantages and disadvantages as a result of localising its resource bases. In a post-bubble technology market in early 2000, Orientation.com faced fierce competition for capital; any funding for dot.com-based businesses was likely to occur through corporate takeovers by traditional companies. Orientation.com could only survive if it provided a strategic fit to a large corporation or added financial value based on its global content proposition. A likely suitor was Telenor Mobile, a large European telecommunications provider that was interested in exclusively accessing Orientation.com''s worldwide content and delivering it to its own customer base. Telenor Mobile had to decide whether Orientation.com''s valuation and capabilities made it suitable for acquisition.
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Location:
Other setting(s):
2000
Related
Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Version: 28 July 2003
Length: 13 pages
Data source: Generalised experience
Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 16 pages
Data source: Generalised experience